CRM and marketing automation. Workflow integrations across the tools you already pay for. Lead routing that ends the inbox-shuffle. Internal AI agents. Data pipelines. Slack, email, and SMS orchestration.
Operations debt is the quietest cost in the business.
Operations debt is the quietest cost in most mid-market businesses. People doing manual work that an automation could do, badly. Reports being copy-pasted from one dashboard to another every Monday. Lead handoffs that depend on remembering to forward an email.
Our operations work removes that debt. We integrate the systems you already pay for, automate the workflows that consume the team's day, and ship internal AI agents for the long tail of repetitive judgment calls. Goal: free a meaningful percentage of the team's time for work that compounds.
AI is the new lever. The agents we run inside our own delivery system — site builds, content, analytics audits, paid-media iteration — are the same kinds of agents we'll run inside yours. We've already built them, in production, for our own use.
Sequences, status flows, lead scoring, ownership rules. Done well, the CRM stops being a glorified contact database and becomes the operational center of the business.
Zapier, Make, n8n, custom — whatever fits. Connecting the tools you already use so data flows without anyone having to remember to forward an email. Usually pays for itself in the first month.
Round-robin, geographic, expertise-based, ICP-fit-scored. Routing that gets the right lead to the right rep at the right time, with the context they need to close.
Custom agents for content drafts, lead enrichment, internal Q&A, report generation, anomaly detection in performance data. Built on the Anthropic API. We use the same patterns inside Ad-Apt — Onit's whole delivery flow runs on agents.
ETL/ELT for the data you need to act on. BigQuery, Cloud SQL, custom warehouses. The point isn't the pipeline — it's the decisions it unblocks downstream.
Operational notifications that go to the right channel, the right person, the right thread — without becoming noise. The difference between an alert that gets actioned and one that gets muted is usually orchestration design.
Beyond the CRM blueprint, we built the automations that run daily: lead routing, lifecycle triggers, status-change workflows, and the operational orchestration that keeps the team focused on closing rather than data entry.
See the case studyOnit's entire delivery loop runs on AI agents — research, planning, building, content, deployment. It's the same architecture we'd build for any client trying to compress an agency-scale delivery process into hours instead of weeks.
See askonit.comMost engagements pull from three or four outcomes simultaneously. A senior strategist reads every inbound and comes back with the honest read.