Take the site off WordPress.
Keep the rankings.
A marketing site does not need a database, a PHP process, and nineteen plugins to serve the same page to everyone. We rebuild WordPress sites as edge-native builds on Cloudflare, preserve every URL and every piece of schema, and hand back a site that renders in under a hundred milliseconds with no plugin surface to patch. This page loaded from the edge. That is the demo.
WordPress is a content workflow pretending to be infrastructure.
For most marketing sites the CMS earns its keep once a week, when somebody edits a page. The other 167 hours it is a liability: a PHP runtime, a database, a caching layer bolted on to hide the first two, and a plugin surface that has to be patched forever. You pay for that in Core Web Vitals, in hosting, in security incidents, and in the developer hours that go to keeping it upright rather than to shipping anything.
Edge-native is the opposite trade. Pages are built once and served from data centers near the visitor, so the load time stops depending on how busy the origin is. There is no admin login to brute-force, no plugin to exploit, and no origin to fall over during the one campaign that finally worked. Hosting for a typical marketing site drops from hundreds of dollars a month to roughly nothing.
This is not the right answer for every site. Real membership logic, a live storefront, or a genuine editorial team publishing daily can all justify staying. We tell you which case you are in before there is a contract, and about a third of the time the honest answer is that your existing WordPress just needs fixing. See why edge sites outperform WordPress on paid traffic for the underlying numbers.
Nothing breaks. That is the whole job.
Every URL accounted for
We crawl the existing site, pull the URL inventory from Search Console and the sitemap, and build a map that includes the pages you forgot about. Anything with traffic, rankings, or backlinks is preserved at its existing address, or given a 301 that lands somewhere honest.
Edge-native, not a theme swap
Pages rebuilt as static HTML or Workers-rendered routes on Cloudflare, with the design system preserved or improved. Fonts self-hosted, images converted and sized properly, CSS and JS reduced to what the page actually uses. No jQuery inherited from a 2014 theme.
Titles, schema, and canonicals carried across
Every title, meta description, canonical, Open Graph tag, and JSON-LD block moves with its page, verified page by page rather than assumed. Sitemap and robots regenerated, Search Console re-verified, and a post-launch crawl to prove parity instead of hoping for it.
You still get to change the words
The usual objection. Depending on how the team works, that is a headless CMS the editors log into, a structured content file that a form writes to, or an AI operator that takes the request in plain language and opens the change for approval. Editing survives the migration; the PHP does not.
The plumbing that used to be plugins
Forms move to a Worker with spam filtering, lead storage, and notification email. Analytics, ad platform tags, CRM handoffs, booking widgets, and payment links are re-wired and tested. Server-side conversion tracking is the default deployment rather than an upsell.
DNS last, with a rollback
The new site runs on a preview URL until it passes crawl parity, a link check, and a Core Web Vitals comparison. Then DNS moves. The old stack stays intact and reachable until everyone is satisfied, so cutover is reversible rather than an event.
Measured, not asserted.
We keep a public scoreboard of migrations with before-and-after numbers rather than a paragraph about how fast the edge is. It includes archived captures of the old sites, so the comparison is checkable by anyone who wants to check it.
Before and after, per site
Load times, Core Web Vitals, and page weight for real migrations, refreshed automatically rather than screenshotted once and left to rot.
See the audit →Migration audit on your own site
Point it at a WordPress URL and it reports what the migration would change: current performance, plugin surface, and what a rebuild would cost you in effort.
Run the audit →Two to six weeks, depending on page count.
- 01Week 1 — audit and decisionURL inventory, performance baseline, plugin and integration dependency map, and a straight recommendation: migrate, or fix what you have. You get the audit either way.
- 02Weeks 2-4 — buildPages rebuilt against the inventory, design system carried across, forms and integrations rewired, editing workflow chosen and wired up, everything running on a preview URL you can review.
- 03Cutover weekCrawl parity check, redirect verification, Core Web Vitals comparison, then DNS. Search Console resubmitted, rankings monitored daily for thirty days, and the old stack left standing until it is clearly unnecessary.
What people ask before migrating.
Will we lose rankings?+
Not if the migration is done properly, which is why URL inventory and parity verification are the first and last steps rather than afterthoughts. Every ranking URL keeps its address or gets a direct 301, titles and schema move with their pages, and we crawl before and after to prove it. Rankings are monitored daily for the first month post-cutover.
How do we edit content afterwards?+
Three options depending on the team: a headless CMS with a normal editing interface, structured content files edited through a simple form, or an AI operator that takes the change in plain language and opens it for approval. We pick with you during the audit, based on who actually edits and how often.
What about our e-commerce or membership area?+
Those usually stay where they are, or move to a purpose-built service, and the marketing site is what moves to the edge. A hybrid is normal and often the right answer. If your whole site is a storefront, migration is likely the wrong project and we will say so.
Is this just a static site generator?+
Partly. Pages that are the same for everyone are served as static assets from the edge, which is the fastest thing possible. Pages that need logic run as Workers at the edge instead of on an origin server. The distinction is invisible to the visitor and the point of both is that no request travels to a PHP process in one data center.
What happens to hosting and maintenance costs?+
Hosting for a typical marketing site drops to near zero on Cloudflare. Maintenance drops further, because there is no plugin surface to patch and no CMS to keep current. The recurring cost that remains is the work you actually want, which is changing the content and the campaigns.
Can you migrate a site you did not build?+
That is nearly all of them. The starting point is your existing WordPress install, whatever theme and page builder it uses, including Divi and Elementor sites. Page builders make the rebuild slower, not impossible, and the audit tells you the size of that difference before you commit.
Find out what your site
would be at the edge.
Run the free migration audit, or take ten minutes on a call. We will tell you honestly whether migrating is worth it for your site, and what we would do instead if it is not.
Talk to a strategist