Fractional CMO engagements. Quarterly planning. Team mentorship. Board-level reporting. We sit in the seat and stay until the handoff is clean — when there's a permanent hire ready to take it.
We sit in the seat. And stay until the handoff is clean.
Some businesses need a leader of the marketing or growth function — not a vendor, not a consultant. They need someone who'll sit in the executive meetings, set the strategy, run the team, and own the number. But they're not ready or willing to commit to a full-time hire at the salary the right person would command.
Our fractional leadership work fills that seat. Real strategic ownership, real accountability, real executive presence. We pick our engagements — we won't fractional-CMO a company we can't take seriously, and we won't take a seat we don't believe we can earn.
When the business is ready to hire permanently, we lead the search and run the handoff. The goal isn't to be the longest-serving fractional CMO in your history. It's to leave the function in better shape than we found it.
Real seat, real authority, real ownership of the number. We don't fractional-CMO a company we can't take seriously — and we tell you up front when the chemistry isn't there.
Strategic plans the board signs off on, the team executes, and we hold accountable. We've run this process at every size from Series A startups to public-company divisions.
When the issue is the team, not the strategy. We mentor existing leaders, recruit new hires, and define the org structure that gets the function to the next stage.
Board decks, executive narratives, KPI dashboards. The reporting layer that makes the function legible to investors and leadership without consuming the team's week.
We run the search, vet the candidates, and hand off cleanly when the right permanent hire is ready. Most fractional engagements run six to eighteen months — long enough to set the strategy, short enough to know it's working.
Where the founder has been running marketing themselves and needs to step out. We run the function for 6-12 months, scale the team, build the playbook, and hand off to a permanent CMO when the company is ready to commit.
Talk to a strategistWhere there's an internal marketing team but no senior leader at the right altitude. We sit above the team — strategic ownership, board reporting, quarterly planning — without disrupting day-to-day execution.
Talk to a strategistSits in the executive meetings, sets the strategy, owns the number, runs the team, and reports to the board. Real seat, real authority — not a part-time consultant who emails recommendations. Day-to-day cadence is usually a few standing executive touchpoints, weekly team operations, monthly board reporting.
Six to eighteen months. Long enough to set the strategy, build the team, and prove the playbook works. Short enough that we're actively running the search for the permanent hire by the back half of the engagement.
An agency retainer delivers work. A fractional CMO owns the function — including which agencies and vendors to engage, what to bring in-house, who to hire, and what to kill. The two are compatible (we sometimes do both), but they're different jobs.
Only if they're the right answer. Some fractional engagements never touch our delivery teams because the existing vendors are working. Others pull in our paid, SEO, analytics, or build teams because the gap is real. The role is to make that call honestly, not to feed the agency.
Yes — that's part of the handoff. We define the role, run the candidate pipeline alongside your retained search firm or in place of one, vet finalists against the strategy we've built, and stay through the first ninety days to make the handoff stick. The goal isn't to be the longest-serving fractional in your history.
Every engagement is scoped to time commitment, the stage of the business, board reporting cadence, and the team we're inheriting or building. We turn down engagements where the chemistry or mandate isn't right. Start at /contact and we'll come back with an honest read.
Most engagements pull from three or four outcomes simultaneously. A senior strategist reads every inbound and comes back with the honest read.