Enterprise SaaS gets bought slowly. The buyer is a marketing director or analytics lead doing months of independent research before a sales call — reading attribution explainers, watching comparison videos, listening to podcasts on multi-touch measurement. So the LeadsRx growth program had to live where that research happens, not where the sales team wishes it happened.
We ran a coordinated content engine across SEO, video, podcasting, and paid search. The same keyword research drove all four channels: a written explainer ranked organically, a video ranked on YouTube, a podcast episode ranked in search and on Apple Podcasts, and a paid ad bought the top of the SERP for the same query. Buyers researching attribution kept hitting LeadsRx no matter which surface they preferred.
The combined result: +300% conversions on the website, 16 new page-one Google rankings across the most competitive attribution keywords, 134 net-new inbound prospects, and +28% conversion lift on paid campaigns. The "Top 36 Marketing Attribution Companies"-style infographic and research report became the canonical reference at the top of the funnel.
