From a new shingle to $1M in annual sales.
Boss PDX is a licensed Portland, Oregon general contractor specializing in home renovations, new construction, and landscaping. Founder Sean Walsh has been in the trades since high school. When he started Boss PDX, he had decades of craft and zero infrastructure — no brand, no website, no lead engine. Ad-Apt built every layer of it from scratch.
A construction company that grew from $0 to $1M in annual sales with CRM, SEO, and paid ads.
Sean Walsh had run job sites for 17+ years before launching Boss PDX. The craft was never the question — the question was how a brand-new contractor in Portland gets discovered, trusted, and booked without burning a year on referrals alone. We took on the full marketing, sales, and operational launch.
That meant six things, in order: a real brand (logo, voice, guidelines, jobsite apparel), a website built to convert estimate requests, a free-estimate funnel with a CRO-tuned landing page, a local SEO presence with reviews and a Google Business profile that actually ranks for "Portland general contractor," paid media on Google and social tied to the estimate form, and a custom iOS and Android mobile app for jobsite communication and customer follow-up.
The compounding effect: 174 estimate requests submitted, seven new page-one keyword rankings, and $1M in cumulative sales for a business that started at zero. Paid media drove the early traffic; SEO and the local-pack work made the cost-per-lead drop over time; the CRM and follow-up flow made sure none of it leaked.
A complete branding kit — logo, usage rules, voice, business cards, letterhead, jobsite apparel — deployed across every customer touchpoint. The same identity Boss PDX still uses today.
A new site built around the way contractors actually win work: portfolio-led, trust-signal-heavy, free-estimate-first. The site is the asset that every other channel converts into.
Dedicated free-estimate landing pages with a structured intake form (project type, address, scope) and a trust panel — licensed, bonded, insured, real reviews, on-time-on-budget guarantees — that paid traffic and SEO traffic both feed.
Google Business Profile management, review acquisition, and the local-pack work that gets Boss PDX surfaced when someone in Portland searches "general contractor near me." Real rankings against entrenched local competitors.
A keyword-mapped content program — including pieces like "Top 50 General Contractors in Portland" — that drove seven new page-one rankings across the targeted keyword set.
Google and social paid programs targeted to Portland-metro homeowners with active project intent. Tied directly to the free-estimate funnel so every dollar mapped back to a measurable lead.
A custom mobile application — UI/UX wireframes through App Store and Play Store approval — to support jobsite communication, customer updates, and the post-estimate follow-up flow.
The follow-up flow behind every form submission. Lead capture, routing, and the lifecycle messaging that turned 174 estimate requests into a steady book of weekly jobs.
I feel like I have a huge advantage working with Ad-Apt for all my online and marketing work. I needed a lot of help getting started and Ad-Apt was able to help me get a consistent flow of weekly jobs. Without new jobs and leads I wouldn't be able to grow my business.
Tell a strategist where you are. Every inbound is read by a senior team member, not a BDR.