Payless ShoeSource

Our strategic approach to Payless Shoes’ digital marketing campaign not only skyrocketed return on ad spend (ROAS) by 400% but also amplified e-commerce transactions by an astonishing 1200%. Through innovative tactics and data-driven optimization, we transformed Payless Shoes’ online presence, setting a new benchmark in the industry. Dive into our case study to discover how precision targeting and creative excellence can drive unparalleled growth.


Payless ShoeSource

Channels & Platforms

Facebook, Instagram, Pinterest, TikTok, SMS, Amazon


B2C, Ecommerce, Product


PPC, SEO, Web Design

Conversion Rate Optimization (CRO)

Performance marketing lead to

paid media ROAS


Growth marketing lead to

ecommerce transactions

Project Overview

In a strategic partnership with Payless Shoes, our agency embarked on a comprehensive digital marketing overhaul aimed at shattering industry benchmarks for return on ad spend (ROAS) and e-commerce transactions. By meticulously optimizing Payless's PPC campaigns and elevating their SEO performance, we significantly enhanced their online visibility and sales. This multi-faceted approach extended to technical website improvements and leveraging Mailchimp for targeted email marketing, directly contributing to a 400% increase in ROAS and a 1200% surge in e-commerce transactions. Our close collaboration and data-driven strategies not only revitalized Payless's digital presence but also established a new standard for digital marketing excellence in the retail sector.

“I have truly enjoyed working with your team. You've been brilliant.“

Cheri Bernard
Sr. Manager Global Marketing

Get a customized performance marketing plan and start growing your business today

Browse the rest of our portfolio

Work with a top-rated performance marketing agency with experience in your industry