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Performance Marketing

Our PPC marketing strategies are 100% focused on ROI. Save money and time by working with our team of online advertising experts.

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Our Services

Pay-per-click Management (PPC) marketing is a type of digital marketing performed on platforms like Google Ads, Facebook, and Bing. You (as the advertiser) will only pay for clicks, or when a user clicks through to your desired landing page. It’s a strategy of purchasing traffic to your website vs. earning visitors through organic methods, such as SEO.

 

Google AdWords

Google offers paid advertisements that appear in search results on google.com with the use of Google Ads or advertisements that appear on other websites through the Display Network and Google’s AdSense program. Ad-Apt optimizes the power of Google Ads, which is extremely effective at driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

Bing Ads

Microsoft Advertising (formerly Bing Ads) and Yahoo Ads use the Microsoft Search Network, Yahoo and AOL search engines to connect with audiences looking for products, services and related content. Ad-Apt successfully deploys these pay-per-click ads, a viable option or supplement to Google Ads.

Remarketing Ads

Remarketing is a form of online advertising that enables businesses to show targeted ads to users who have already visited their site; another popular tactic is remarketing to visitors who haven’t yet converted. This specific audience of visitors will see these personalized ads while they are browsing the web, watching YouTube videos or reading news sites. Ad-Apt employs remarketing strategies that keep your brand top-of-mind and entice visitors to come back and progress further through the funnel.

Display/Banner Ads

Google Display Ads are visual-based ads users see while reading an article on their favorite blog, watching a video on YouTube or using a mobile app. The Ad-Apt team leverages Google Display Ads to build a valuable and recognizable brand that prospects will recognize and think of next time they need your product or service. This is often a great way to get millions of top-of-funnel impressions and relatively “cheap” traffic to your offering. 

Social Media Ads

We will build you a  site that increases leads/sales by using conversion-focused website design to drive your visitors to take action.

Our Process

Our team of dedicated marketing strategists, videographers, designers, copywriters, and consultants are ready to help you launch your next project or improve an existing one with our proven process.

 

Discovery

Analysis & Consultation

Our team starts out by getting a sense of what your current challenges are and checking your online presence health. Additionally, we perform a competitor analysis to define the elements we need to improve and the opportunities we can take advantage of.

Execution

Strategy & Deployment

We define your goals and ideal targets, what they like, where they buy, when they buy and how we can approach them. We implement the action plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities making sure there is the consistency of your brand message across the digital channels.

 

Optimization

Reporting & Optimization

Perhaps, the most important step of all. We monitor your results at every step of the process, identify improvements, and leverage that to get you more wins. This frees you up to work on other high impact areas of your business

 

 

Featured Projects

Working in collaboration
with passionate teams

Spencer A. Lawyer

Spencer A. Lawyer

Aronfeld

"My whole internet marketing world changed after I used Ad-Apt. I literally trust them with my life and there is no one else I would want helping me online."

Director

Director

Willow Park

"They're innovative and always showing us ways to grow our business."

Founding Partner

Founding Partner

Tirado-Luciano & Tirado

"They were responsive and efficient like always. I had many clients reach out to congratulate me and I also picked up a couple of new clients."

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