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Channel Marketing refers to the marketing efforts aimed at promoting a product or service through specific communication channels, such as email, SMS, and push notifications.
Our Services
Channel Marketing is a crucial aspect of any marketing strategy and allows businesses to reach customers through multiple channels. Each channel has its own strengths and weaknesses and should be used in conjunction with one another to create a comprehensive marketing plan. To be successful, businesses should understand the preferences and habits of their target audience and tailor their marketing efforts accordingly.
Email Marketing
Email Marketing is one of the oldest forms of digital marketing and continues to be a powerful tool for businesses to reach and engage with their target audience. Effective email marketing strategies include segmentation of the email list, personalization of emails, use of a clear and compelling subject line, and proper timing of the emails.
SMS Marketing
This channel is an effective way to reach customers quickly and directly, as most people carry their mobile devices with them at all times. SMS marketing is particularly useful for time-sensitive promotions, such as flash sales and limited-time offers. To be successful, SMS marketing campaigns should have clear and concise messaging, a compelling call-to-action, and opt-in options for customers to receive future messages.
Push Notification Marketing
This type of mobile marketing delivers promotional messages directly to a customer’s mobile device. Push notifications can be sent to both Android and iOS devices and are an effective way to reach customers in real-time. To be successful, push notifications should be timely, relevant, and provide value to the customer. Additionally, push notifications should be used in conjunction with a mobile app, as they can only be delivered to customers who have opted-in to receive them.
Our Process
Our team of dedicated marketing strategists, videographers, designers, copywriters, and consultants are ready to help you launch your next project or improve an existing one with our proven process.
Discovery
Analysis & Consultation
Our team starts out by getting a sense of what your current challenges are and checking your online presence health. Additionally, we perform a competitor analysis to define the elements we need to improve and the opportunities we can take advantage of.
Execution
Strategy & Deployment
We define your goals and ideal targets, what they like, where they buy, when they buy and how we can approach them. We implement the action plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities making sure there is the consistency of your brand message across the digital channels.
Optimization
Reporting & Optimization
Perhaps, the most important step of all. We monitor your results at every step of the process, identify improvements, and leverage that to get you more wins. This frees you up to work on other high impact areas of your business
Working in collaboration
with passionate teams
Testimonials
"The team really saved our backend operations and held the ship together during our critical growth phase. We couldn't have done it without them"
Stu Crum
CEO, True Blue Car Wash
"I feel like I have a huge advantage working with Ad-Apt for all my online and marketing work. Ad-apt was able to help me get a consistent flow of weekly jobs."
Sean Walsh
Founder, Boss PDX
"Thanks for everything over the last few years on helping the growth of our ecommerce platform and sales, we could not have done it without you."
Brett H.
CFO, Teton Gravity Research
"My whole internet marketing world changed after I used Ad-Apt. I literally trust them with my life and there is no one else I would want helping me online."
Spencer A.
Lawyer, Aronfeld
"They're innovative and always showing us ways to grow our business."
Larry T.
VP Sales , LeadsRx
"They were responsive and efficient like always. I had many clients reach out to congratulate me and I also picked up a couple of new clients."
Monica Tirado
Founding Partner, Tirado Luciano & Tirado
"Lucas is a very talented and ambitious entrepeneur. He is also very skilled at consulting new entrepenuers and startups"
Adrian E. Alvarez
Co-Founder & CEO, InvestReady
"They're innovative and always showing us ways to grow our business."
Blake Whitehead
Director, Willow Park
"Thank you for being one of my first mentors in the marketing world and for teaching me all about social media!"
Stefan Manyoma
Digital Marketer/Content Creator
"The team really saved our backend operations and held the ship together during our critical growth phase. We couldn't have done it without them"
Stu Crum
CEO, True Blue Car Wash
"I feel like I have a huge advantage working with Ad-Apt for all my online and marketing work. Ad-apt was able to help me get a consistent flow of weekly jobs."
Sean Walsh
Founder, Boss PDX
"Thanks for everything over the last few years on helping the growth of our ecommerce platform and sales, we could not have done it without you."
Brett H.
CFO, Teton Gravity Research
"My whole internet marketing world changed after I used Ad-Apt. I literally trust them with my life and there is no one else I would want helping me online."
Spencer A.
Lawyer, Aronfeld
"They're innovative and always showing us ways to grow our business."
Larry T.
VP Sales , LeadsRx
"They were responsive and efficient like always. I had many clients reach out to congratulate me and I also picked up a couple of new clients."
Monica Tirado
Founding Partner, Tirado Luciano & Tirado
"Lucas is a very talented and ambitious entrepeneur. He is also very skilled at consulting new entrepenuers and startups"
Adrian E. Alvarez
Co-Founder & CEO, InvestReady
"They're innovative and always showing us ways to grow our business."
Blake Whitehead
Director, Willow Park
"Thank you for being one of my first mentors in the marketing world and for teaching me all about social media!"
Stefan Manyoma
Digital Marketer/Content Creator
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