Watch the trailer. Cut the line at Miami's premiere venues.
The launch of Griselda — Netflix's limited series about Griselda Blanco — needed a Miami-specific moment. The brief: drive trailer views, fill participating restaurants and bars on launch nights, and run all of it inside Netflix's enterprise consumer-protection policy. The mechanic we landed on did the three at once.
Full delivery, end to end. We sourced the short, available domain. Stood up the Google Cloud hosting environment with SSL, CDN, content management, forms, and email opt-in. Took Netflix's designs and copy and built a rich multimedia experience — mobile-first because every visitor was arriving via QR scan, but responsive across desktop and tablet too. Up to ten activation pages went live, each with custom artwork, copy, and its own signup form. Light SEO so search traffic for the activations got captured. Branded QR codes prepared, organized, and handed off to the team for street-level deployment.
Watch the trailer to cut the line. The single-page app generated a personal code only after the trailer played. That code could be shared — friends watched the trailer to generate their own — which is what the campaign actually wanted optimized: trailer views, not RSVPs. Each activation had a pool of 100,000 potential codes.
Cutoff, draw, and concierge handoff. Two hours before each event, that night's activation closed automatically. The SPA drew the night's winners at random from the codes that had entered, and emailed the concierge at each participating venue the winning-code list a few hours before doors. Anyone showing up with a screenshot of their code knew within seconds — winners cut the line, everyone else got the trailer they'd already watched.
Post-activation analysis. After each activation we cleaned the submissions, deduped the spam, ran social-following research on the entrants, and prepared a recommended-winners shortlist for the venues that wanted one. Full submission exports to Netflix on demand.
Compliance and analytics throughout. Built to Netflix's enterprise consumer-protection and information-collection policy. GA4 + conversion tracking through the trailer-watch funnel; hashed identifiers shared back to Netflix corporate marketing ops — visits, conversions, impressions, scan-to-entry rates — never raw PII anywhere downstream.
The mechanic did the campaign's work for it. People didn't share an RSVP page; they shared a personal code that needed a trailer view to be useful. That's a different conversion event than most launch microsites optimize for — and it's the kind of work we enjoy: do exactly what the moment requires, don't try to be a permanent asset.
