Outcome 01 — Grow audience

Get more of the right people to know about the business.

SEO and AEO that show up in ChatGPT, Perplexity, and Google AI Overviews. Paid media across Google, Meta, and programmatic. Content produced by humans and agents. Brand positioning that sticks in the markets that matter.

Findable everywhere a buyer looks.

Audience growth used to be about ranking on Google. In 2026 it's about being findable everywhere a buyer looks — Google's classic results, the AI Overview, ChatGPT, Perplexity, the social feeds where attention now lives, and the trade publications and podcasts where credibility gets built.

Our growth work spans every one of those surfaces. We run paid media programs at scale (Google, Meta, programmatic, retail media). We build SEO and AEO programs that target the answer-engines, not just the search-engines. We produce the content — humans plus agents — and we measure what brings the right buyers in.

The output is a measurable lift in the right kind of attention: more qualified visitors, lower acquisition cost, better-fit pipeline. Not vanity reach.

How we deliver this outcome

Eight mechanisms.
Stacked, not stand-alone.

Paid

Paid media at scale

Google Ads, Meta, programmatic, retail media, and YouTube. We run paid programs from $5K/month SMB tests to multi-million-dollar enterprise budgets. Daily optimization, weekly reporting, monthly strategic review.

Organic

SEO & technical SEO

Keyword research, on-page optimization, internal linking, schema, Core Web Vitals, log-file analysis. Built for sites that need to compete in saturated categories without buying every click.

AI search

AEO & AI Overview visibility

Answer-engine optimization for ChatGPT, Perplexity, Claude, and Google AI Overviews. Different from classic SEO — it's about being the source the model cites, not the page that ranks. New playbook, real results.

Content

Content production

Humans write the brand voice. Agents handle scale, distribution, repurposing, and the SEO/AEO long tail. Three new posts a week is the floor for clients who want to compound their organic visibility — and Onit handles that volume on autopilot.

Social

Social & podcasting

Production, programming, and distribution for the channels where the audience actually is. We don't post for the sake of posting; we ship content that earns the algorithm's attention.

Brand

Brand positioning

When the audience growth problem is actually a positioning problem — vague category, weak differentiation, undefined ICP — we fix the upstream issue first. No amount of paid spend recovers a muddled brand.

Creative

Ad creative & iteration

Static, motion, and video for the ad units that perform. We iterate creative weekly; the winning variant is rarely the one we shipped first.

Reporting

Channel-level attribution

We don't hide spend behind agency dashboards. Every paid channel reports raw — impressions, clicks, conversions, CAC, blended ROAS — straight into your warehouse so the next move is obvious.

Proof

Programs running right now.

Ecommerce growth — content + paid

Teton Gravity Research

500% sales increase at a sustained 7× ROAS, built on a Shopify rebuild, paid Meta + Google programs, and content production for the YouTube + film distribution flywheel.

See the case study
Local-service growth from $0 → $1M

Boss PDX

Construction-services brand we took from zero to a million in annual revenue with SEO, paid media, and content. Same playbook, smaller scale — demonstrates the work isn't enterprise-only.

See the work
Multi-banner, multi-location

Enterprise paid + SEO programs

Multi-million-dollar paid media and multi-location SEO programs across hundreds of sites for enterprise clients in retail and service categories. Includes keyword research, geo-targeted creative, and reporting that feeds directly into client BI pipelines.

Talk to a strategist
Most engagements span more than one outcome

The other six.
Pick what's missing.

Convert visitors Nurture and retain Automate operations Measure what matters Build the stack Lead the function

Tell us where you are.
We'll tell you the mix.

Most engagements pull from three or four outcomes simultaneously. A senior strategist reads every inbound and comes back with the honest read.