Ad-Apt builds an effective social media strategy for your business, including creating impactful content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements based on proven data and experience.
What is Social Media?
Social media channels are essentially publishing platforms for communicating the who, what when, how, and why behind your business. As a whole, social media is a key marketing channel. Consumers feel they have some control over their online research by choosing the channels they prefer, so your messaging needs to be on those channels to be seen. Ad-Apt knows how to tailor messaging for all of the channels, big and small (see the complete list below) to help your brand create awareness and drive traffic to storefronts and websites.
Why is Social Media Important?
Social media platforms are a great way to create brand awareness, as well as amplify and protect your brand. Ad-Apt works diligently to grow your brand’s audience, generate leads and sales by driving more traffic to your business, and boost community engagement
Facebook is a popular free social networking website – the largest in the world – that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. It can be used to build ecommerce business, referrals, customer relationships, reputation, brand awareness, and more. Ad-Apt can update and optimize your existing Facebook business profile or build an effective Facebook presence from scratch.
Twitter is an American microblogging and social networking service on which users post and interact with messages (better known as “tweets”). Registered users can post, like and retweet posts. Ad-Apt provides strategic direction, including content and advertising tactics to grow your business.
LinkedIn is a business-oriented social networking site that enables users to connect with colleagues, look for a job or business relationships and get answers to industry questions. LinkedIn users invite people they know and trust to become “connected” to them, and the business connections of invited users are in turn linked. Ad-Apt builds professional profiles, develops winning outreach strategies and uses analytics to optimize LinkedIn results.
Instagram is a photo- and video-sharing social networking service owned by Facebook. Ad-Apt provides strategic direction for effective content and advertising on the visual platform.
YouTube is a video-sharing service where users can watch, like, share, comment, and upload their own videos. For businesses, Ad-Apt creates effective content and advertising and adjusts campaigns based on analytics data.
Snapchat is an image messaging service and application, through which users can share images that may be private and temporary or public and stored for retrieval. Ad-Apt manages content and advertising to maximize audience reach and impact.
Pinterest is a photo-sharing site in the form of an online pinboard. Ad-Apt provides insights on how to use the platform to reach enthusiasts with interests related to your brand.
TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. Ad-Apt employs strategies to use this fast-growing platform to grow brand awareness and interest in your business.
Emerging Social Channels
The next big social media channel is either emerging or being developed. Ad-Apt stays on the cutting edge of new platforms and is at the ready to use it to your advantage.