We understand there’s a lot at stake when choosing an E-commerce SEO Agency to manage your online marketing strategy. This article will explain the basics of E-commerce SEO and provide you with the knowledge needed so you can choose the right Agency to invest in the success of your business.
What is e-commerce SEO?
Search Engine Optimization (SEO) is the practice of optimizing your online store to rank higher in search engine results pages (SERPs) and drive more organic traffic to your site. The goal of eCommerce SEO is to attract potential customers who already are searching for products or services like those offered on your website or online store.
Why do you need it for your business?
Nowadays, having an online presence is critical for your business. When customers need a product or service, one of the first steps on their customer journey will very likely be a Google or Amazon search.
But just having a website will not ensure your business will show up on your prospective clients search results.
Imagine having a physical business that you conduct no form of marketing for and expecting customers to magically appear at your door after turning your sign from closed to open.
This scenario would be the equivalent of not paying attention to SEO for your website.
Ranking highly for relevant keywords can capture a sizable portion of the search traffic. In other words: with a strong eCommerce SEO strategy, you can get your store in front of an audience that’s already interested in what you have to offer — and win more sales without having to constantly pay for ads.
Additionally, a higher ranking search result could be more trustworthy to customers than a sponsored result.
6 Criteria for Choosing an E-commerce SEO Agency
You don’t need to be an expert for your business to benefit from SEO; that’s where hiring professionals specialized in the field come in.
Here are 6 criteria that will help you choose the best E-commerce SEO Agency:
1 – Make sure the agency has a good understanding of e-commerce SEO.
Making sure the seo agency is up to date with current trends and is a reputable business should be one of the first aspects to take into consideration. They must be comfortable navigating the e-commerce platforms that you’re already leveraging, and how to edit product page descriptions, titles, categories, and additional taxonomies for optimal search presence in each engine.
Strong understanding and control over their craft will lead to a great partnership that will do wonders for your business.
2 – Choose an agency with a proven track record of success
One of the best indications of a reputable business will be its success history. It will help you get a glimpse of their trustworthiness, skills, and professionalism.
Check their website to read about their past clients or ask them directly about examples of other businesses that are relevant to your field.
Checking their client’s reviews and referrals will also help you learn more about what they can do for you, what the process will look like, and give you more insights into their level of experience.
3 – Schedule an Interview for personalized answers
Communication will be key to ensuring your investment is in the right hands, so scheduling an appointment with an SEO consultant will help you determine if they understand your goals and can deliver.
If an agency is not forthcoming about its process or seems to be hiding something, that’s usually a red flag. You should also make sure that the agency is willing to tailor its approach to your specific needs – after all, no two businesses are exactly alike.
Whether it’s through phone, video, or in person, ask them about how their process works. Don’t be afraid to ask all the questions you may have to get all possible details cleared out. This will help you know more about how they respond, their values, and overall professionalism. Do they seem trustworthy with their process? Do they have examples of past success with businesses similar to yours? And most importantly, do you feel confident moving forwards with them?
4 – Never trust SEO Agencies that guarantee instant results
SEO is not magic, nor does it happen overnight. It requires methodological research, analysis, and strategic thinking to identify the best keywords and strategies for your business. Its results improve with time, persistence, and continuous effort. It is not a one-time setup that one leaves and expects results, nor can you predict exactly when leads will happen.
This is why you should be skeptical of agencies promising specific results that seem too good to be true. Rather pay more attention to strategies, goals, and budget optimization.
5 – Look for a transparent agency that’s upfront about their fees
You don’t want to be surprised by hidden costs later on, so make sure to ask about everything upfront. A good agency will be happy to answer any questions you have about their services and prices.
Remember that a botched SEO campaign can cost you more in the long run, so it’s important to do your research and find a quality provider that fits your budget. If you’re looking to save on SEO costs, one of the best things you can do is invest in doing it right the first time. A well-executed SEO campaign will deliver tangible results that last long after your initial investment.
If you have a limited budget, let them know and see how they can work with you. It never hurts to ask!
6 – Request a SEO Proposal
Asking for a proposal before hiring the agency can help you ensure the work they perform will align with your discussed goals. It will also further clarify the process of the scope of your project and specify all the details of your SEO campaign so both parties are on the same page at the moment of hiring. You can always ask for additional meetings to modify certain parts of the proposal in case something doesn’t seem right and make sure there won’t be any surprises ahead.
Choosing the right E-commerce SEO Agency can do wonders for your business by increasing your online presence and putting you in front of new clients. Choosing the agency that works for you will take some research, communication, and transparency.
When you’re looking for an e-commerce SEO agency, it’s important to find one that is a good fit for your business. The team at Ad-Apt is passionate about our clients’ businesses, and we make it a priority to get to know them before we ever sign on the dotted line.
We’ll be happy to schedule an interview to answer all your questions and understand your goals for the next steps on your SEO journey. Contact us to get started on taking your business to the next level.