How can Google Ads help advance your business goals?

Oct 7, 2022 | Google Ads, SEO

You’re likely already aware that Google is the world’s most popular search engine. We usually turn to it for answers anytime we have a question. Grasping how Google Ads can help you reach your business goals is essential if you want to make the most out of this platform.

Google Ads is a tool that largely drives traffic to your web content, markets your products, and increases your sales. It has been proven to be one of the most effective ways to increase sales and provides a higher return on investment (ROI) than any other option.

If you’re still not convinced, in this blog we explain the key benefits of using Google ads to advance your business goals

Target potential customers

Google Ads can be used to create targeted ads, which are like emails or direct mail. You target a specific group of customers with something in common, such as those looking for your type of product or service, or people by location and language.

With targeting, you can show your ads to a more specific group of people, which can help reduce your costs. This is because fewer people will see your ad, and fewer people will become qualified prospects.

In addition to saving money, targeting also saves time by making it easier to find potential customers who are interested in what you have to say. And since time is the most important factor in running a successful business, this is a major advantage.

Increase brand awareness

Google Ads is an effective method for building a connection between your brand and potential customers, which can lead to increased business. Users who see ads more frequently become more familiar with your product and message. This familiarity eventually develops into a trusting relationship that causes customers to take action.

 According to a new meta-study, Google Ads also has the ability to boost top-of-mind awareness (TOMA) by 6.6%. TOMA is defined as the first product or service brand a person thinks of when shopping or recommending something.

Therefore, increasing your brand’s recall value is essential to making a profit and obtaining new customers. You could say that brand awareness is like free advertising.

Drive traffic to your website

Google Ads can be highly beneficial when used correctly, by driving sales and promotions, as well as increasing traffic.

It is a competitive bidding platform, meaning that the more budget you put into an ad campaign, the more people will be able to see it and click on it. 

When done correctly, Google Ads has the potential to generate a lot of income! 

The bottom line is this: in order for your ad to perform well, you need to write a great ad for a specific keyword/keyphrase and make sure that your landing page is effective. 

What’s needed for success with Google Ads

You need to understand the basics. To successfully run a Google Ad campaign you need to:

  • Understand your audience
  • Have a strong ad score
  • Create excellent landing pages
  • Maintain high conversion rates
  • Keep CPAs low
  • Have a budget to promote your ads
  • Develop both good keywords and negative key

Google ads can benefit any business. Those businesses that have had a negative experience likely did not manage keywords or track what was unsuccessful. Usually, a failed Google Ads experience is due to the business not following up on what was effective and ineffective. Therefore, if you don’t have experience with SEO it’s best to let an SEO expert handle it instead of trying to do it yourself.

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