Marketing doesn’t stop when the sale occurs or the lead is captured. Marketing is always part of that customer’s journey, even after a conversion, and it’s your opportunity to give that customer an amazing experience. Ad-Apt provides that experience with the goal of helping them convert again.
What is Sales Enablement?
Sales enablement is the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively. The foundation of sales enablement is to provide salespeople with what they need to successfully engage the buyer throughout the buying process, and after. Ad-Apt provides the insights your sales team needs to succeed.
Why is Sales Enablement Important?
It’s really about customer relationships. Sales enablement prepares salespeople to conduct a more effective sales process and achieve better sales results. The right sales enablement strategy equips reps with the training, coaching and content they need to be successful. Ad-Apt puts all the puzzle pieces together so sales can see where, how and why a customer is engaging with your business.
Customer Relationship Management
Customer relationship management (CRM) is a technology for managing all of your company’s relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. Name the CRM you currently use or want to deploy (Salesforce, Hubspot, Zoho) and Ad-Apt will make it happen.
Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. Ad-Apt sets up automation tools and email marketing tools to help nurture prospects into customers and customers into bigger customers.
In marketing and sales, marketing collateral is considered the collection of media used to support the sales of a product or service. Ad-Apt provides mid-funnel collateral to help sales people deliver just-in-time messaging to their pipeline using professional content and design.
A chatbot is a software application used to conduct an on-line chat conversation via text or voice. They are used in dialog systems for various purposes including customer service, request routing, or for information gathering. Ad-Apt deploys marketing chatbots from Facebook, Drift and other providers to automate the presale and support process for web visitors.
Account Based Marketing
Account based marketing is a business marketing strategy that concentrates resources on a set of target accounts within a market. Ad-Apt uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account (not an individual person).
Call tracking is a tool that enables companies to attribute offline conversions to marketing efforts, including organic and paid search. Ad-Apt tracks inbound and outbound calls to make sure your leads are quality and the customer experience is great.
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