5 Best Landing Page Optimization Tools

Aug 11, 2022 | Landing Pages

Landing page optimization tools are essential to help you maximize your customer acquisition ratio, lessen your ad spend and attract the right visitors to your page.

In case you’re not familiar with the term, Landing page optimization (LPO) is the process of using A/B testing on a website to increase conversions. LPO is a subset of conversion rate optimization, which focuses on improving specific key performance indicators (KPIs).

Normally, landing pages are the core of most paid marketing and advertising campaigns. Since landing pages are designed to ensure you will convert visitors into customers, companies invest heavily to make these conversion pages stand out from their competitors’ landing pages.

Here are 5 of our favorite landing page optimization tools we recommend for your business:

Business owner and marketing Agency discussing the optimization of the new landing page


Unbounce combines excellent landing page tools with popup tools, smart traffic tools, a/b testing functionality, and page building. It stands out by being user-friendly with its drag-and-drop visual editor and available pre-made templates if you’re just getting started.

Users also love its mobile page editor. Designing for mobile isn’t just about resizing your desktop site to a smaller screen, it’s important to consider that the desktop experience is different than mobile. Unbounce allows you to make web pages specifically to be seen on your phone, which nowadays is a must.

Starting price: $90USD / mo.


Instapage is one of the best and more complete tools specifically made for landing pages. It’s superior to some of the other options since it’s both a page builder and optimizer.

It’s also very user-friendly,  offering both ready-to-use templates  (that can be customized) and a drag-and-drop editor. This way users can choose to build their landing page from the ground up, or as fast as with a click.

As marketers, we love the AdMap function and its A/B testing features. The Heatmaps function is also essential, as it shows you analytics of where visitors click or linger. 

Instapage also offers the option to integrate other 100+ optimization tools, such as Hotjar.

If you’re looking for an easy-to-use tool that offers high-performance results, this may be the best tool for your needs.

Starting price: $199 USD/ mo.


If you liked Instapage’s features but would like a more affordable option, you’ll want to start with Hotjar.

Hotjar offers tools that provide insights and analytics about your landing page. This allows you to get clear feedback on what’s working or not on your page.

The Hotjar Heatmaps tool allows you to view all of your visitors’ actions in detail. You can see which parts of your landing page are being viewed, which areas are getting the most attention, and where they are clicking. In other words, this landing page tool helps you understand what your visitors want and what they don’t, so you can make improvements to your landing page accordingly.

Best of all is that at this time, you can access 30 daily sessions for free.

Starting price: Free


Olark is a tool that will help you to learn what your customers really want directly from them.

It’s essentially a cloud-based live chat widget. You can add it to your current landing page builder to allow your visitors to ask questions about your products and boost their confidence in your business. 

It also allows you to track repeating questions that you can use to optimize your page and strategy.

Other key features include real-time reporting, automated messages, team management, and transcript searches.

Starting price: $29 USD/ mo.


FullStory is perfect for improving your site’s performance. It gives users exactly what they need and gets your business more customers. 

You can also see how visitors are using your site by seeing every click, mouse movement, and scroll. It even shows you the entire session that led to a conversion or abandonment.

You can make fast improvements by getting full visibility of how real visitors use your software.

The tool has many integrations including Shopify, Unbounce, Optimizely, and more. It’s useful to connect your financial data and potentially make your reports more accurate and throughout.

Key features include Heatmaps, session replays, form page analytics, and more.

Starting price: Free 14-day trial.

UX designer working on optimizing a landing page for a business


Landing pages are one of the most important aspects of the consumer journey in order to increase potential customers.

There are many features available for optimizing your landing page offered by different Tools. Choosing which one makes more sense for your business will depend on your budget and business needs.

However, leaving your landing page optimization in the hands of professionals is a good idea to ensure that your customer’s journey and visitor conversion reaches their full potential.