Should you hire an E-commerce SEO Agency?

Oct 20, 2022 | E-commerce, marketing, SEO

Hiring an e-commerce SEO agency has many advantages—the most significant being that you work with experienced professionals who thoughtfully conceptualize, plan, and execute your SEO strategy.

In this post, we’ll help you determine if you have enough experience in SEO to handle it in-house or if you should consider outsourcing. We’ll also explain other top benefits that an agency can provide for your business and marketing strategy.

Can you do SEO in-house?

SEO strategies require a person that has plenty of experience and an open schedule to implement them on an ongoing basis. Even companies with a lot of resources for online marketing can still find challenges when they try to manage their strategy by themselves. The stakes are especially high when you’re thinking of investing in paid ads and mistakes from inexperience can lead to wasted resources.

Being in a very competitive industry can make it even more difficult to oversee your SEO strategy when you don’t outsource it. If you’re looking to compete, you’ll need the industry’s best– an SEO company that will provide you with a competitive strategy and the talent/technology necessary for success.

However,  If your company operates in a niche market, you have a unique advantage when it comes to SEO. But even in these cases, your staff may be overloaded with work or won’t have the experience needed to optimize your web presence. In these cases, outsourcing an agency can be an option.

Do you understand Technical SEO?

Aside from having the availability to nurture your SEO strategy, the process doesn’t stop at keyword research or paid Ads. A search engine optimization strategy lives and dies by the technical SEO that it’s built on. 

Technical SEO refers to the parts of your website or e-commerce platform that help search engines find and rank your content. Technical SEO components include your site’s loading speed, sitemaps, how mobile-friendly your site is, secure sockets layer encryption, and more.

The number one priority for a search engine is delivering the best user experience. Technical SEO helps e-commerce businesses ensure that people are getting a seamless and user-friendly online experience. No broken links, no slow loading page speeds—just a great user-friendly and seamless experience.

Better search engine indexing and ranking come from more technical SEO fixes. All of these services require expertise and experience from marketing professionals and engineers, which are provided when you hire an e-commerce SEO Agency.

Aside from SEO, an e-commerce SEO agency can help you…

Increase your Sales and Revenue

The most significant reason to hire an E-commerce SEO agency is that they can help increase sales and revenue for small businesses. Good SEO strategies result in more traffic, leads, sales, and income for eCommerce businesses. A top-notch SEO company will establish a foundation for your company’s success and lay the groundwork for future growth.

Increase your conversion rates

Having more people visit your e-commerce website is part of what an SEO strategy does, but an E-commerce SEO agency will also focus on making sure those visitors take action on your site (buying a product, subscribing to a newsletter, etc.) Copy, design, testing, and data analysis are ways to make sure users have a good experience on your website so they’re more likely to take action with your brand. Once they do, you can then nurture them based on where they are in the customer journey.

Optimize your Email Marketing Campaigns

Email is one of the best channels e-commerce businesses can utilize for lead generation and lead nurturing. When done correctly, an email marketing campaign yields high returns–according to Oberlo, you can expect a $42 average return for every $1 spent on email marketing. An agency can help you set up and monitor abandoned cart campaigns, flash sale campaigns, product launches, newsletters, and more. An agency will also evaluate these campaigns and make strategic decisions about future email efforts to maximize results.

To summarize…

The decision on whether to hire an SEO e-commerce Agency will depend on if you have someone on staff that has plenty of experience with SEO and Technical SEO. Additionally, they will need to have open availability to implement and reanalyze your strategy on an ongoing basis.

An e-commerce agency can also help you increase your conversion rates, sales and revenue and implement an email marketing campaign.

If you’re ready to take advantage of eCommerce SEO and grow your brand online, contact us today. We would love to discuss taking your brand to the next level.

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