Too many “agencies” just spend money and execute creative ideas. That may work for some, and it might generate leads or sales, but it overlooks the true impact on the business. At Ad-Apt, our team believes it’s important to dig in and understand how the entire org works. With that perspective, there could be a realization that a subtle change to our strategy could have a profound impact on your company’s profitability.
Why is Consulting Important?
Consulting is important. Sometimes just knowing what to do is a lot more valuable than having someone do it for you. If you have the staff and resources to execute but lack the knowledge or experience to succeed, consulting may provide the boost your business needs to move forward. Sometimes a 15-minute consultative phone call can unlock major breakthroughs, and save your business headaches, time and money. Ad-Apt has the expertise to help your valuable resources take advantage of their bandwidth to make great things happen for your business.
Ad-Apt creates business plans and improves existing ones, including integrating the marketing components that might be missing. If you are not even sure where to start, let Ad-Apt do the work for you. If you need a business plan for something specific, say an investor presentation, Ad-Apt will design a legit plan for you.
Focus Group and Feasibility
Before you spend a bunch of money, let’s ask your customers what they think. A focus group is a research technique used to collect data through group interaction. The group comprises a small number of carefully selected people who discuss a given topic. Ad-Apt uses focus groups and feasibility studies to identify and explore how people think and behave in relation to your brand. The insights can be priceless.
Brand Lift Studies
Identifying and measuring how direct-response campaigns are doing is easy. You run an offer with a unique form fill or phone number, and it’s trackable. Brand lift studies are used to measure your consumer brand interaction post-marketing campaign. It helps in identifying favorable changes in the consumer’s customer journey, from awareness, perception, consideration and the likelihood of purchase after your marketing campaign. Measuring brand lift is more difficult, but very important, and Ad-Apt does it.
Return on Ad Spend
Return on Ad Spend (ROAS) is a marketing metric that measures how much your business earns in revenue for every dollar spent on marketing or advertising. It’s a vital metric that is often overlooked. For Ad-Apt, it is our North Star for you, and we spend the time necessary to track ROAS results.
Financial Modeling and Planning
Financial modeling is the process of creating a summary of a company’s expenses and earnings in the form of a spreadsheet that can be used to calculate the impact of a future event or decision. Ad-Apt goes beyond the marketing of your brand. Not sure how many widgets to buy, or leads to convert to hit your goals? Our team will model it.
How a business operates has more of an impact on profit than its gross margin. Ad-Apt helps businesses achieve operational excellence.
At Ad-Apt, we love seeing people take the plunge, and are there to help you max that boot-strapped budget best as possible. Ad-Apt can help answer pressing questions, such as how to start, how to raise money, determining if an idea is a good one or not, and how to launch an MVP.
An Ad-Apt analysis looks at more than just marketing. It’s about connecting the core business data to sales and marketing performance to surface the insights you need across the entire organization. Business intelligence leads to business success.
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