Consumers’ behavior shifts often, so your advertising campaigns on Amazon should too. By being up to date with the best Amazon Advertising Trends, you can make sure that your campaign aligns with how consumers will be living at that time.
The advertising industry is constantly changing, and marketers today need to be ready to face new challenges to achieve their business goals.
Let us look at the top trends in 2022 to advertise on the biggest online marketplace.
Focus on creative and unique Display Ads
Starting August 2021, the “Customize your creative” section for Sponsored Display ads now offers custom images. With so much competition in the marketplace, it’s key to try and stand out. So how can you make your ads more clickable to improve your click-through rate?
You can tailor your display campaigns to accentuate the advantages you have over your competitors. You can also customize them based on where potential customers are in the funnel. Or even depending on different seasons.
This new introduction to Amazon emphasizes how important customization is for your ads to thrive.
Make sure your teams are using annual creative calendars. They can be useful to keep the design and marketing teams integrated for upcoming campaigns.
Consider Audio Ads
Audio ads are on the rise and are predicted to keep growing in 2022.
The ads play during Amazon music playback across Alexa-enabled devices, including Echo, Fire TV, mobile, and desktop. This means that the format is a great way to reach people who don’t have screens in front of them.
Many listeners rely on free, ad-supported music just 32% of the US population pays for a streaming subscription. Therefore you can reach a larger audience easily with audio advertisements.
Audio ads are more creative than traditional radio ads and can tell your story using music—one of the top customer interactions on Alexa.
Sponsored Products have a great Return on advertising spend
Although all of Amazon’s ad types have value, Sponsored Products generate the highest return on investment, with Sponsored Brands and Sponsored Displays coming in second and third. 56% of brands said it generates the highest ROI. Amazon has made great strides in improving targeting for Sponsored Ads, adding new features like Sponsored Brands videos, and introducing Amazon Attribution. These developments give brands more ways to customize their advertising strategy and reach consumers at every stage of the purchase funnel.
Amazon advertising has become more complex. Businesses need to use technology partners to help them target their ads toward potential customers. This is key to getting the most out of their money and increasing sales.
For example, a combination of manual and automatic Sponsored Products campaigns can optimize keyword harvesting for ads, which will then ensure comprehensive coverage of relevant search queries.
Increase your Ads performance through video
Amazon’s recent integration of video platforms and interfaces is most likely due to videos producing higher engagement rates than static ads. This medium is considerably more versatile than traditional ads and, thus, worth considering for your Amazon ad campaign.
Social media video advertising is expected to grow to $183 billion this year, due to increasing interest from consumers, social media users, and content creators in platforms such as TikTok, Instagram Stories, and Facebook Reels.
Lower your Ad costs with Dayparting
Dayparting is a feature that allows advertisers to set the run time of their advertising campaigns for specific intervals during the day (for example 11:00 am – 3:00 pm).
Until now, Dayparting was only possible through third-party apps but it’s expected to be integrated into Amazon soon.
There are periods when your target audience is not as active and won’t engage with your ads. Therefore, this will surely be a welcome change since it can prevent wasted spend.
Brands can request specific time slots during which to run their ads. Doing this allows brands with limited advertising budgets to keep advertising costs of sales low by analyzing purchase data and finding the best-performing days of the week and hours of the day.