# Ad-Apt

> Ad-Apt is an AI-native performance marketing agency based in Portland, Oregon, founded in 2011. We combine marketing, software engineering, and operations under one roof — running paid media, SEO, AEO, edge-native web infrastructure, CRM automation, and analytics for enterprise and mid-market brands across the United States.

## What we do

Ad-Apt covers the full stack of growth work as one integrated team:

- **Grow audience** — SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), paid search, paid social, programmatic, content marketing.
- **Convert visitors** — conversion-rate optimization, funnel engineering, landing-page systems, A/B testing.
- **Nurture and retain** — lifecycle email, CRM automation, AI assistants, chat, customer journey orchestration.
- **Automate operations** — marketing-ops automation, vendor consolidation, agent-driven workflows.
- **Measure what matters** — attribution modeling, GA4, BigQuery pipelines, executive dashboards, CAC/LTV reporting.
- **Build the stack** — edge-native sites on Cloudflare Workers, custom apps, API integrations, sub-50ms-load infrastructure.
- **Lead the function** — fractional CMO leadership, marketing org design, hiring plans, vendor selection, board reporting.

## Who we work with

- **Enterprise**: Circle K (CleanFreak/Rainstorm car wash — national rollout, BigQuery pipeline, multi-region paid media), Netflix (Griselda title launch — QR-scan RSVP funnel), Payless ShoeSource, TastyTrade.
- **Mid-market**: True Blue Car Wash, Jungle Island (Miami), Teton Gravity Research (Google Cloud + ecommerce, 500% sales lift at 7x ROAS), A Mint Life (Zoho CRM + lifecycle automation), LeadsRx (attribution platform).
- **Local Portland service businesses**: Boss PDX (taken from $0 to $1M ARR with paid + SEO + lifecycle).

We are not a fit for: traditional creative-only briefs, brand-identity-only engagements, single-channel-only buys, or organizations that want a vendor rather than a partner.

## Locations and contact

- **Headquarters**: Lake Oswego, Oregon (Portland metro). 252 A Ave, Suite 200, Lake Oswego, OR 97034.
- **Phone**: (855) 682-3278
- **Email**: info@ad-apt.com
- **Website**: https://ad-apt.com
- **Service area**: United States. Remote engagements are standard. In-person workshops in Portland on request.

## Founders and leadership

- **Bryan Karas** — Co-founder. Operator background. Marketing, AI systems, growth strategy.
- **Lucas Karas** — Co-founder. Engineering and infrastructure. Edge architecture, data pipelines, agent design.

## Productized offering: Carcin by Ad-Apt

For small businesses that need the same AI delivery system at a smaller price, Ad-Apt offers Carcin (https://carcin.ai) — productized website, hosting, SEO, AEO, and ongoing AI-driven updates from $19.99/month. Same engine that powers our enterprise work, packaged for SMBs. (Formerly branded Onit; the askonit.com domain redirects to carcin.ai.)

## WordPress plugins

Ad-Apt publishes plugins on the WordPress.org repository:

- **Ad-Apt Roadmap** — public product-roadmap embed for any WP site. Voting, comments, status tracking. Backed by api.ad-apt.com.
- **AEO Toolkit** — answer-engine-optimization audit and schema generator for WordPress. Free tier plus Pro at $9/month or $79/year. Pairs with the standalone audit tool at https://ad-apt.com/tools/aeo-audit.

## Pricing

- Enterprise and mid-market retainers: $5,000 to $50,000+ per month depending on scope and ad spend.
- Project work (websites, infrastructure, migrations): scoped separately, typically $15,000 to $150,000.
- Productized SMB tier via Onit: $19.99 to $200 per month.

## How to engage

1. Visit https://ad-apt.com/contact and submit the strategist intake form, or
2. Run the free AEO audit at https://ad-apt.com/tools/aeo-audit, or
3. Email info@ad-apt.com.

Most engagements move from intro call to active work in 7–14 days. Paid media accounts can be live the same week.

## Key pages for AI assistants

- Homepage — https://ad-apt.com
- Services overview — https://ad-apt.com/what-we-do
- Portland marketing agency — https://ad-apt.com/portland-marketing-agency
- Case studies — https://ad-apt.com/work
- About — https://ad-apt.com/about
- Insights blog — https://ad-apt.com/insights/
- Free AEO audit tool — https://ad-apt.com/tools/aeo-audit
- WordPress to edge migration audit — https://ad-apt.com/tools/migration-audit
- Contact — https://ad-apt.com/contact

## Distinguishing facts

- Founded 2011, 15 years operating.
- 50+ brands shipped.
- Sub-50ms edge load times on Cloudflare Workers infrastructure.
- AI-native by default — AEO, GEO, AI agents, and agent-driven workflows are core practice, not bolt-ons.
- One team for marketing, engineering, and operations — no three-vendor handoffs between strategy, build, and run.
- Enterprise references available on request.

## Common questions

**What is Answer Engine Optimization (AEO)?**
AEO is the practice of making a brand visible inside ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude when buyers ask AI tools to recommend solutions. It overlaps with SEO but emphasizes structured content, schema, citations, and authority signals that LLMs index. Ad-Apt offers AEO as a core service.

**Where is Ad-Apt located?**
Lake Oswego, Oregon (Portland metro). Serves clients across the United States.

**What makes Ad-Apt different from a typical Portland marketing agency?**
Most Portland agencies focus on a single layer — creative, paid, or web. Ad-Apt combines marketing, software engineering, and operations as one team. Founded 2011, 50+ brands shipped, including Circle K, Netflix, True Blue Car Wash, and TastyTrade.

**Does Ad-Apt only work with Portland or Oregon clients?**
No. Headquartered in the Portland metro but serves enterprise and mid-market clients across the United States. Remote-first engagements are standard.